Your apartment community's photography is crucial to your apartment marketing.  Your photography details the value your apartment community offers, whether showcasing amenities, displaying model homes for your floor plans, or showing off the brilliant landscaping that makes your property unique.

First impressions are everything.

In today's digital age, potential renters get their first impression of your community online.  Having stunning photography taken professionally with ideal lighting and perfected angles will make your community stand out from the competition. A positive first impression will drive your prospects to react.

Keep a consistent look and feel to your imagery across your apartment portfolio.

As you expand your multifamily portfolio, developing a unified look and feel for your communities is especially important.  Your photography is integral to this, displaying your professionalism to the market.

Make your apartment community genuinely look professional and credible.

High-quality photographs show your renters that you are serious about managing your apartment community. These photographs require a professional eye, and while smartphone images can fill the gap in imagery before you can get a photographer on site, the opinion of a professional photographer is critical.

Hiring a professional ensures that the property's tonality comes across in your photos.  The images need to depict the lifestyle of your property accurately.

• Consistency across the portfolio is vital if your multifamily portfolio consists of multiple properties.
• Utilize effective angles of your exterior buildings to ensure the community looks its best.
• Use correct lenses with ideal camera modes for interior models, using lighting to its full advantage.
• Have a professional bring in a 360 camera to capture entire rooms and outdoor spaces of your multifamily property, adding an interactive element to your website.

Professionally adjust photos to bring out your community's full potential.

It is essential to enlist a professional photographer to capture and adjust images of your community to ensure that you are getting the most out of your marketing.  Take a look at the below example:  (Left, unadjusted, Right, with adjustments)

• A professional photographer or adjuster should clean up images consistently across your management company's portfolio.
• Adjust imagery with grass to show your landscaping as it would appear in prime season, regardless of weather conditions during the photo shoot.
• Edit debris from the community pool when it is present on pool imagery.
• Refresh your photos when you update your amenities, remodel your units, or paint your building exteriors.

Create an emotional connection to your prospects through Lifestyle Photos.

Your renters are looking for more than a place to live; they are looking for a home.  Marketing imagery builds an unrivaled relationship with your prospects in apartment marketing.  You will want to work with a photography partner who has a library of acquired lifestyle photos or who can take new lifestyle pictures at your property.

Apartments247 is here to help.

Apartments247 provides photography services for all of our website customers.  We offer photo reshoots upon request for many of our website customers so that we can capture your hard work when you update your community. Our photography team undergoes extensive training in multifamily photography, and our photo adjustment team is exceptionally skilled in making your community look its best.

Click here to sign up for a complimentary evaluation of your community's existing photo gallery.